Privacy notice
Last updated: 21 October 2026
Who we are
This website is run by MerchLayer.ai. We are the controller of the personal data described in this notice. You can contact us at hello@merchlayer.ai.
What we collect
If you send us an enquiry through the form, we collect your name, work email address, brand or team (optional) and your message. We use it only to reply to you and to continue the conversation. We don't add you to mailing lists or use it for marketing.
Our hosting provider also processes technical data, such as your IP address, when you visit the site, so the site can be delivered and kept secure.
Why we use it
We rely on legitimate interests: responding to people who contact us about our services.
Who sees it
Enquiries are delivered by email through Cloudflare, which also hosts this site, and are received in our Google Workspace inbox. Both act as our service providers. They may process data outside the UK, in which case we rely on the safeguards they offer for transfers from the UK.
How long we keep it
We keep enquiries for 12 months after our last contact with you, then delete them. If you become a client, we handle your information under our client terms instead.
Cookies
This site doesn't use cookies, analytics or advertising trackers. The LinkedIn link takes you to LinkedIn, which has its own privacy policy.
Your rights
You can ask us to access, correct or delete your data, to restrict or object to how we use it, or to receive a copy of it. Email hello@merchlayer.ai and we'll respond within one month.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.
Changes
We'll update this page if our practices change, and the date above will change with it.